What James Cook Must Do to Secure a New Bills Deal — Josh Allen’s Approval | NFL Wires
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James Cook seeks a lucrative extension with the Buffalo Bills. To earn it—and gain Josh Allen’s full support—he must stay healthy, refine his pass protection, and maintain elite production. NFL Wires breaks it down.
Introduction: Cook’s Next Contract Hinges on a Strong 2025
As James Cook enters the final year of his rookie deal, he's vying for a contract worth up to $15 million per year—a figure that would place him among the league’s highest-paid running backs. With Josh Allen's future tied to his effectiveness, Cook must deliver consistently in three key areas.
Remain on the Field—Durability Is Key
Cook logged over 1,000 rushing yards and led the NFL with 16 touchdowns in 2024, but snap counts dropped from 55% in 2023 to 48% in 2024. To justify a max deal, he must stay healthy and active—minimizing wear and tear and avoiding missed games.
Josh Allen’s Take: Allen praised Cook for attending mandatory minicamp despite contract uncertainty, signaling his importance to the offense .
Sharpen Pass Protection to Secure Third-Down Trust
Analytics show Cook has struggled in pass protection: 9 pressures allowed on just 44 snaps, which limited his snaps on passing downs. To earn elite money, he must:
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Improve blitz recognition
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Sharpen blocking technique
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Reduce protection breakdowns
Success in this phase would support his candidacy for full-time back status and increased reps.
Sustain High-Level Production and Versatility
Cook’s efficiency ranks among the best since his draft, but behind-the-line metrics show room for improvement, especially after contact . To justify Josh Allen's endorsement—and that big salary—he needs:
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Consistent 4+ YPC
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Reliable receiving skills (to boost PPR value)
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Goal-line effectiveness (15+ TDs again)
Remaining a three-down threat will align him with premium RB contracts.
Why Allen’s Support Matters
Josh Allen has made it clear: Cook’s role is vital to Buffalo’s offense. Analysts and Reddit consensus say Allen is pushing for Cook’s extension. If Cook proves he’s an every-down weapon, Allen’s endorsements will strengthen the negotiation.
NFL Wires’ Analysis: The Hard Truth
Cook is already a rising star, but the real test lies ahead. Elite running backs don’t just run—they protect, catch, and stay healthy long-term. By mastering those skills, he can justify a premium deal.
Here are his benchmarks for 2025:
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1000+ total yards
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Under 8 pass protection breakdowns
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60% plus snap share
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Double-digit TDs
Meet those, and the Bills—and Josh Allen—should have no hesitation paying him.
Conclusion: Winning on the Inside Track
James Cook’s journey to a lucrative extension depends on playing more, tougher, and smarter. Improve his blocking, stay reliable, and produce consistently—and he’ll not only earn the money but secure Josh Allen’s full backing.
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